Jo Juvvi is an Indian Fashion Designer, a Stylist, and the founder of the Label called Mudita, and owns it jointly with Suman Akula. Jo’s design aesthetic can be defined as a blend of contemporary and traditional. She specializes in ethnic wear for women & men and uses silk, chiffon, georgette, and cotton as well as rich embroidery. She quenches to be recognized for her unique prints, weaves, and textures. In 2007, She ventured into IT, being quite successful at that realized that her true calling is Fashion Designing in 2010.

Jo is Intrigued by the fact that the world is led by fashion and will be, for the coming decades and centuries. She strongly believes that Human life and fashion are inseparable and a perfect mirror, which reflects the lifestyle of the prevailing time and period. She aspires to excel in ethnic couture wear, and masters in understanding the elements & principles of design, color theories, and fashion forecasting. Jo’s biggest inspiration is Gabriel “Coco” Chanel, who with her famous little black dress unseated the most influential couturiers of the day. Her favorite quote ”Nothing is impossible”

My season 1 collection is inspired by and a true representation of India and depicts the diversity in terms of fabrics, cultures, people, colors, and design. Our national attire is a Sari so why not celebrate it with pride!

Saris are worn in India as it is a part of the tradition. A sari is the women’s native costume for most regions in India and is worn for special occasions or on a regular basis, depending on the level of urbanization. Mudita is an attempt to connect people back to our tradition and culture.